El Mago Pop and Danone leave your 'Mente en blanco'
20.03.2020
Antonio Díaz and the Danone brand blank out the most important television screens in Spain, with the new advertising campaign for the group's Greek yogurt brand, Oikos
Devoting time to oneself and one's own well-being is essential for Mago Pop and for Danone, for this reason the "Mente en blanco" campaign aims to raise awareness of the importance of disconnecting and its benefits.
More than 20 television channels, including channels from the Atresmedia group, Mediaset and Movistar, have simultaneously blanked their screens to invite the entire Spanish population to blank their minds. The ad had a 75% share!
This launch on television will be complemented by a press campaign in the main newspapers in Spain (El País, El Mundo, El Periódico and La Vanguardia).
